About Us

Fulcrum Associates is a leadership development firm dedicated to helping our clients leverage the talents of their managers and teams for significantly superior results.

Fulcrum offers facilitation services and executive coaching that help managers–mid-level to executive–generate consistently high performance by (1) fostering commitment and accountability in their employees and (2) building productive teams.

Fulcrum Associates was founded in 1988. We are headquartered in Northern Virginia, with a presence in Toronto. Over three decades we have worked extensively with clients on both sides of the border. These include organizations from the corporate, public, and not-for-profit sectors, as well as associations.

Our Guiding Beliefs about Leadership

The MANAGER is the greatest potential leverage point for higher performance. While employees bear the bulk of the responsibility for finding job satisfaction and contributing to results, managers can adopt proven leadership approaches to create an environment where their people will choose to excel.

The TEAM is the next greatest leverage point. Issues we face at work have become increasingly complex. Seldom any more does one individual have the best solution. Increasingly superior performance depends upon the collective effort of individuals in teams: departmental leadership teams, self-directed work teams, cross-functional teams, virtual (long-distance) teams, and limited life project teams.

A leader’s effectiveness relates closely to his or her current attained stage of ADULT DEVELOPMENT. To lead well amid escalating complexity and change requires an “outer game” of agile behavior, competencies and performance. This, however, is determined (advanced or constrained) by the leader’s “inner game”: their beliefs, assumptions, and habitual ways of thinking. Permanently growing a leader’s capability to impact people and results lies in working with that inner mindset.

“SOFT” SKILLS drive “HARD” RESULTS…at all levels. It is interpersonal and intrapersonal competence that differentiates the best leaders and the best teams from the rest. And at the individual contributor level the strongest organizations are sustained by people who take personal accountability for their goals, habits, attitudes and performance.

The Principal:

Ian G. Cook, Speaker


Ian Cook, MILR, CSP






What is a CSP?

Certified Speaking Professional is the speaking industry’s highest earned designation. It is conferred by the National Speakers Association (NSA) and recognized by the Global Speakers Federation (GSF). Fewer than 10% of member speakers worldwide have their CSP.

Because of the designation’s strict criteria, the letters CSP following a speaker’s name reflect proven platform skill, high value delivered and a record of client satisfaction sustained over time. CSPs have demonstrated commitment to ongoing education, outstanding service and ethical behavior.

Criteria for earning your CSP:

  • Maintain on-going membership in an association (e.g. NSA) affiliated with the IFFPS and subscribe to its Code of Professional Ethics.
  • Serve a minimum of 100 different clients within a five-year period.
  • Present a minimum of 250 professional speaking engagements within this same five years.
  • Submit testimonial letters from clients served.
  • Submit professionally-prepared promotional materials.
  • Receive excellent ratings from past clients on professional performance evaluations.
  • Continue education in the professional speaking field through NSA’s many educational programs

Call Ian now, at 571-226-6610