Not Only Purchasing Will be Effected

In the latest Newsweek magazine, an article entitled The Richer Sex reminds us of the rapidly growing purchasing power of women around the planet and how some (but not enough, and that's the point of the article) companies are tailoring their products and services to appeal to the female customer. If the current trend continues, the author writes, "the average woman will make more than the average man by 2024." Put aside for the moment flex time, work life balance, glass ceilings and mommy … [Read more...]